Posted in Anheuser-Busch, Coming Soon

Mystery Revealed: Anheuser-Busch Launching Project 12 Sampler

Well this solves the mystery of these Anheuser-Busch Brewmaster’s Small Batch Series beers. They will find their way into Project 12 Sampler Packs. Twelve Anheuser-Busch brewmasters at the 12 different locations across the United States created 12 unique lagers with Budweiser’s house yeast. The 12 beers were narrowed in house to 6.   Consumers will taste and help narrow the six down to three beers this summer.  You’ll see the remaining three in the Project 12 limited edition sampler pack this fall.

Here’s your six:


Budweiser Small Batch 91406 (Los Angeles):  A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.


Budweiser Small Batch 63118 (St. Louis):  A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettnang) commonly used at the St. Louis brewery during  the 19th century.  The beer is brewed in St. Louis by brewmaster Jim Bicklein and was developed in collaboration with Katie Rippel from Fort Collins.

Budweiser Small Batch 43229 (Ohio): A light-amber lager using eight different types of hops with 6 percent ABV.  The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery’s general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter.

Budweiser Small Batch 23185 (Virginia): A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.


Budweiser Small Batch 13027 (New York)
: A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent.  The beer is brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with general manager Steve McCormick.

Budweiser Small Batch 80524 (Colorado): A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander.  The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville,Otto Kuhn in Merrimack and Tiago Darocha in Newark.

The beers will be sampled at local Budweiser “Made In…” events, including Budweiser Made In America Music Festival in Philadelphia, Pennsylvania over Labor Day weekend. The mix packs will arrive around October 15th,2012 and be available until February 2013.

[PressRelease]

18 Shares

2 thoughts on “Mystery Revealed: Anheuser-Busch Launching Project 12 Sampler

  1. Who would ever want a variety pack of 6 shitty macro lagers?  It’s cool that they’re trying but holy shit will this ever fail to reach the real beer loving audience.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.