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SweetWater Picks Up Minority Investor

SweetWater Brewery (Atlanta, GA) has made a financial change this week. This is the simple rundown.

A few of the original financial investors in the brewery wanted to pull cash out of the business. (Kids going to college, retirement, things like that.) That raises the question for the brewery, where to get growth capital for SweetWater’s future?¬†After careful consideration, SweetWater chose San Francisco based, TSG Consumer Partners. The equity group will assume a minority stake in the craft brewery, allowing some of the original investors to exit.

Beer Street Journal spoke with the brewery on Sunday, and they want to assure the public that the day to day operations are not affected, and no changes to the brewery operations will be made.

Interestingly, TSG just assumed a minorty stake in Pabst Blue Ribbon (in a completely separate transaction) after its recent sale to Oasis Beverages.