Stone Ruination IPA is being officially retired by the brewery. This news comes on the heels of Sublimely Self Righteous and Levitation Ale being retired. In its place, will rise Stone Ruination IPA 2.0.
Stone believes that tastes change, just like hops and brewing techniques change, and thus – time for a change. The brewery sums it up in a very “Stone Brewing Co.” manner:
It takes a prohibitively massive ego, a stymied lack of vision, laziness, ignorance and/or delusion for one to create something and expect it to remain an exemplar until the end of time. Arguably, some songs, novels and artistic works attain this status, but beer is a constantly shifting, constantly evolving medium. The brew we and our fans are enamored with today probably won’t be what we are salivating over and clamoring for 10 years ago…
In addition to Stone Ruination IPA 2.0, expect Stone Pale Ale 2.0 to appear in place of Stone Pale Ale as well.
Image via Stone Brewing Co.
Remember New Coke
I never tried it, but I’m venturing to say that the reception of this beer will not be that of New Coke and we won’t see “Ruination Classic” any time soon.