Posted in Don't Miss This, New Releases, Sam Adams

Sam Adams New Year Release is Ironic

While you’re reading this, Boston (and the northeast) is getting dumped on. That’s what makes the brewery’s new seasonal Cold Snap so ironic. It’s their spring seasonal.

Cold Snap is Belgian-style witbier that is replacing the previous seasonal, Alpine Spring.  If you think about it, having a spring seasonal (that is done in March) called Cold Snap is pretty perfect. The name doesn’t make it seem completely ridiculous to drink in 2 feet of snow, or when it’s just warm enough to think winter is over. Marketing at its best.

This white ale is brewed with German noble hops (Tettnanger) and copious amounts of wheat. Sam Adams Cold Snap joins the 12oz can lineup, alongside 12oz bottles and draft.

Style: Witbier
Availability: 12oz Bottles, 12 oz Cans, Draft.  Jan-March

5.3% ABV



One thought on “Sam Adams New Year Release is Ironic

  1. Ironic would be if Sam Adams released “Heat Wave” during a cold snap, or Cold Snap during a heat wave. I think you meant to use the word “fitting” not “ironic.”

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