Deep Ellum has found itself in some hot water for the branding of one of their brews – Dallas Blonde. The branding (seen above) features a blonde doll with the tagline “goes down easy.” The double entrendre wasn’t so well received.
Opponents like Genevieve Cato wrote on the political blog Burnt Orange Report that the “lazy use of this well-worn sexist comparison of women to alcohol is disappointing and insulting.” She further added that this contributes to the acceptability of rape culture.
John Reardon, the owner of Deep Ellum Brewing posted a reply in regards to the Facebook and Twitter discussions surrounding the branding:
You have a choice in the way you perceive this campaign. It can be seen in its literal sense, you can choose to see the innuendo, or you can fly off the deep end and call it rape culture. But those are your thoughts, and your thoughts only, to own.
Some jokes, even if with the best of intentions, can offend other people. John Reardon might have learned the hard way. Don’t miss his thoughts on the matter.