Posted in Headlines

Miller Launching Bourbon “Flavored” Beer

Miller Coors is taking aim at craft beer sales and whiskey sales with Miller Fortune.

The mega brewery is ready to saturate the market with a bourbon flavored golden lager. The lager is brewed with Cascade hops, with a malt backbone that “resembles” bourbon. Miller Fortune is not aged in bourbon barrels.

The Miller Fortune is described by the brewery as a somewhere between a craft beer, and a light lager. You can attribute a 6% loss in beer sales to spirits since 1999 to this beverage’s creation. Additionally, the brewery is asking bars to serve the flavored beer in a rocks glass.

In summary, expect this. Miller Fortune in a sleek, Batman like bottle, targeted at male drinkers 21-27 years old. At 6.9%, Fortune keeps up with boozer offerings like Black Crown and Platinum by competitor Anheuser-Busch.

All for a low, low price of $6.99 a six pack.

Read more: Barrel Aged Beer