From April Fool’s joke to real release, MadTree Dreamsicle is debuting in cans.
MadTree Dreamsicle has been a tap room offering for years. A light kolsch is infused with orange and vanilla flavors, creating an orange “creamsicle” flavor. Incidentally, Dreamsicle is a taproom best seller.
In 2016 the brewery released a rendering of the can as an April Fool’s joke. The artwork featured an octopus holding an ice cream cone in its tentacle. As MadTree puts it – “the fans went nuts”. When the rendering was revealed as a joke, fans weren’t laughing.
We thought it would be a funny April Fool’s Day prank to act like we were going to can it, so I came up with what I thought was a ridiculous octopus eating an ice cream cone design. The response was a bit overwhelming, to say the least, so we decided to roll with the now famous octopus. – Nicki Logsdon, MadTree graphic designer.
After hundreds of social media messages, phone calls, and even an online petition, the brewery knew Dreamsicle had to be canned. That day has come.
MadTree Dreamsicle debuts in the Cincinnati, Ohio taproom on August 31st. Limited distribution to follow.
Image: MadTree Brewing