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Jim Koch: America Is Envy Of World Brewers

Boston Beer founder Jim Koch “CBS   America is the envy of world brewers.” We tend to agree with him. You see a lot of his passion for a drink that has been around for 12,000 years. “It’s been with us for 12,000 years. It’s been part of our civilization since people settled down into villages. And for many years in the U.S., it’s become this kind of mass-marketed, mass-produced product, and it lost the dignity and nobility and respect that beer deserves, and I’m trying to bring back flavorful beer that will earn that respect.”

28 years later, Koch produces 2 Million barrels a year.