Independence Brewing Co. (Austin, TX) founders, Rob and Amy Cartwright, know how to keep their fellow Longhorns fans happy during one of the largest rivalry football games in the country, University of Texas vs. University of Oklahoma.
In 2006, the brewery released their seasonal beer Oklahoma Suks as an inside joke for Longhorn fans everywhere to gear up for the “Red River Shootout” game.
The annual football game is one of the biggest rivalries in the country, granting the winner bragging rights and a general feeling of superiority for a whole year. Texas fans traditionally wear as much burnt orange as they can, but the Cartwrights have taken it a step further to show their Longhorn spirit, and to help others support the Horns while tailgating.
This week the beer will be released again, in San Antonio, Houston, Austin and Dallas markets, time for the game on October 11th.