The new Bond flick SkyFall is in theaters, and the new Heineken bottles are on shelves. By the responses, so many people (even Bond himself) seem less than thrilled that 007 will drop the signature martini for this product placement.
The branding is an initiative on behalf of Heineken NV to place the the beer in the film, and the for the movie studio to offset production costs. The deal is purported to cost $45 million. The above are promotional boxed bottles.
can i buy this in the UK