How will that bottle of Heineken cost in James Bond’s new movie Skyfall? Apparently around $45 Million. A couple of weeks ago at the Heineken National Expo, Heineken NV debuted one of their new marketing approaches in 2012- James Bond. He will ditch the martini and grab a beer. When it was announced, there were cheers. However, looking around right after the announcement I saw a few face palms. The martini to James Bond is like the lightsaber to Luke Skywalker. Sacred.
The best reaction I’ve read yet to the Heineken-Bond scandal? “I hope he gets it shaken…” [via Heineken Source]