Posted in Beer News, Heineken NV

How Much Does It Take To Make Bond Drink Heineken? $45 Million

How will that bottle of Heineken cost in James Bond’s new movie Skyfall?  Apparently around $45 Million.   A couple of weeks ago at the Heineken National Expo, Heineken NV debuted one of their new marketing approaches in 2012- James Bond.  He will ditch the martini and grab a beer.    When it was announced, there were cheers.  However, looking around right after the announcement I saw a few face palms.  The martini to James Bond is like the lightsaber to Luke Skywalker.  Sacred.

The best reaction I’ve read yet to the Heineken-Bond scandal? “I hope he gets it shaken…”  [via Heineken Source]