Creature Comforts Automatic Pale Ale has been bumped up to year-round status as of this month.
‘Automatic’ is a hop-forward pale ale, brewed with Mosaic and Crystal hops. If you love that “dank” hop smell and flavor, you will love this beer. Automatic is pale ale on steroids.
“Automatic is meant to be light, refreshing and quite drinkable without falling into the common pitfall of ending up too thin, watery or insipid. No color malts were used, however, the relatively full mouthfeel is enough to support this heavily hopped beer,” said Co-Founder and Brewmaster Adam Beauchamp.”
Local Athens artist Michelle Fontaine created the label for Creature Comforts Automatic Pale Ale. Fontaine took inspiration from 1950’s pop culture as well as the 1940’s Chevy dealership that once occupied the brewery’s building.
You might recognize the phrase “Automatic for the People” emblazoned on the can, especially if you are a REM fan. The album name was derived from legendary Athens, Georgia eatery, Weaver D’s. The southern, soul food eatery is a city staple.
Creature Comforts Automatic Pale Ale is already available on draft at the brewery in Athens.
Style: Pale Ale
Hops: Mosaic, Crystal
Availability: 12oz Cans, Draft. Year-round.
PIC: Beer Street Journal