Back on the the cease and desist letter situation (SweetWater and Lagunitas), it might be time both breweries move past it. Tony Magee, the brewery founder, replied to Atlanta’s Creative Loafing mention about his tweets. It is in the past Continue Reading →
Late summer, SweetWater Brewery (Atlanta, GA) will release the next edition in the Dank Tank Series. Name to be announced, but the beer will be a Belgian strong pale ale.
SweetWater Brewery (Atlanta, GA) has just released Waterkeeper Hefeweizen for the third time. The beer was firs brewed as a part of the “Save Our Water” campaign to raise awareness of the need for clean water and clean rivers. Over Continue Reading →
SweetWater Brewing’s summer seasonal Waterkeeper Hefe is slated to return to shelves and taps by the end of the month. Sweetwater donates portions of sales of Waterkeeper Hefe each year to the Save the Hooch foundation which raises awareness and Continue Reading →
A note from SweetWater Brewery (Atlanta, GA) on some important new hires as the brewery expands.
ATLANTA (May 2013) — SweetWater Brewery is pleased to announce a handful of new management hires throughout its production, retail and sales Continue Reading →
Lagunita’s Founder Says Recent Drama Is “In the Past”
Back on the the cease and desist letter situation (SweetWater and Lagunitas), it might be time both breweries move past it. Tony Magee, the brewery founder, replied to Atlanta’s Creative Loafing mention about his tweets. It is in the past for him, he’s ready to move past it.
Greetings- lagunitas here. I didn’t call them before the tweets since I’d just finished reading a basic declaration of war over the ‘rights’ to 420 so I pretty much understood Freddie’s point of view. You’ll notice that in the tweets I told him he could have it. But more to the point, I told the world that I didn’t want to pretend to ‘own’ something that belongs in the commons. Maybe the world will want to take it back from Freddie, maybe not. For me and us it is not a pretend highway but it means what everybody knows that it means. But even through all of this, noone there has even tried to call and be human. I did call his attorney and he’s not a bad guy, just a hired gun. So that you know, I have never call a beer 420-anything. Just stuck it here and there on our POS material. But I have done so since 1994, three years before the other brewery even opened. It’s all in the past tense for me now, but thanks for writing about it! Cheers.. Tony.
Late summer, SweetWater Brewery (Atlanta, GA) will release the next edition in the Dank Tank Series. Name to be announced, but the beer will be a Belgian strong pale ale.
Beer Street Journal Video: SweetWater’s Waterkeeper Saves Rivers
SweetWater Brewery (Atlanta, GA) has just released Waterkeeper Hefeweizen for the third time. The beer was firs brewed as a part of the “Save Our Water” campaign to raise awareness of the need for clean water and clean rivers. Over 90% of your beer comes from water (especially Chattachoochie River water if you are drinking SweetWater), so keeping water sources clean is vital.
Since the inception of the program seven years ago, the brewery has raised over a half a million dollars for the cause. Over time as the success of the campaign grew, SweetWater decided it was time to up the ante a little with a beer to compliment the summer season, and the conservation efforts. Waterkeeper Hefeweizen was born. For the first time ever, Waterkeeper is now available in 12oz/6 packs and draft. Finally over the capacity issues, this summer folks in all of SweetWater’s distribution areas will drink this brew.
SweetWater Brewing’s summer seasonal Waterkeeper Hefe is slated to return to shelves and taps by the end of the month. Sweetwater donates portions of sales of Waterkeeper Hefe each year to the Save the Hooch foundation which raises awareness and helps keep the Chattahoochee River clean. In the past 10 years more than $250,000 has been raised for the fund.
Style: Hefeweizen Availability: Draft, 12 oz bottles Arrival: June 2013
A note from SweetWater Brewery (Atlanta, GA) on some important new hires as the brewery expands.
ATLANTA (May 2013) — SweetWater Brewery is pleased to announce a handful of new management hires throughout its production, retail and sales departments. Seth Herman, Doug Wright and Matthew Esler joined SweetWater Brewery earlier this quarter and will play integral roles in SweetWater’s 2013 expansion plans.
As SweetWater’s Sales Director, Seth Herman is responsible for quarterly performance management of distributors, planning of strategic growth for core and seasonal brands, management and development of new markets, in-market activation of brand initiatives, and oversight of the regional sales team.
Herman brings a wealth of leadership experience, industry knowledge and achievements in senior level sales and marketing positions gained over a 15-year career with DIAGEO Guinness USA, where he most recently served as the National Quality Sr. Manager and lead the National Guinness Draught Quality Team. At SweetWater, Herman will spearhead the upcoming distribution launches in Kentucky, Virginia and Louisiana.
Doug Wright, Director of Retail Merchandise at SweetWater, oversees new product development, retail inventory management, retail staff supervision, as well as building and branding of retail merchandise.
Wright, who has hiked the Appalachian Trail, brings a wealth of retail experience in addition to a passion for the outdoors. Prior to his move to Atlanta, Wright was Retail Manager with Recreational Equipment Incorporated (REI), Retail Manager of the Nantahala Outdoor Center, and Store Manager with the Outfitter’s Store — one of the largest whitewater kayak dealers in the country.
SweetWater’s new Packaging Manager, Matthew Esler, is responsible for the brewery’s bottling and kegging production, management of all packaging staff, capital project installations, product planning and reporting, and employee training and communication.
Having worked in several large breweries throughout the MillerCoors network, Esler is a seasoned brewery operations expert with a thorough knowledge of quality standards and packaging procedures. As a former Senior Process Packaging Lead with MillerCoors, Esler has more than six years of experience with production lines, each generating 1,000,000+ barrels annually and is highly trained in formal problem solving and root cause analysis. Esler graduated Suma Cum Laude with a Bachelor of Science degree in Mechanical Engineering from Georgia Institute of Technology.
“We are very proud to welcome this group of seasoned experts to our family during such an exciting time in our history,” said Freddy Bensch, founder and Big Kahuna of SweetWater Brewing Company. “As we continue to pick up momentum in our overall growth, we are confident that this mix of well-balanced folks will each bring unique experience to the brewery, and our future success.”
