Anheuser-Busch

Another Anheuser-Busch Small Batch Entry

Some in teresting news surfaced yesterday from the beer giant, Anheuser-Busch.  A new series, with a smaller, more hand-made feel to it.  The Brewmaster’s Small Batch Series is already raising a few eyebrows.  The above (Batch No 537) is the Continue Reading →

Anheuser-Busch Officially Launches Lime-A-Rita

Today, Anheuser Busch officially announces the national launch of Bud Light Lime-A-Rita.  For this new offering, Budweiser blended Bud Light Lime & margarita mix.  Mike Sundet, vice president, Bud Light tells it like this:

“As warm weather starts to take hold Continue Reading →

Goose Island: 1 Year Later

It has now been about a year since Anheuser-Busch purchased Goose Island. Pretty big deal to a lot of people, especially when a big beer company purchases small brewery like GI.  Check out the Chicagoist break down, 1 Continue Reading →

Posted in Anheuser-Busch

Another Anheuser-Busch Small Batch Entry

Anheuser Busch Brewmasters Small Batch 537Some in teresting news surfaced yesterday from the beer giant, Anheuser-Busch.  A new series, with a smaller, more hand-made feel to it.  The Brewmaster’s Small Batch Series is already raising a few eyebrows.  The above (Batch No 537) is the second label to surface in as many days.

Not much is known about it or the series yet,   but that hasn’t stopped beer drinkers from speculating.  Initial reactions have been mixed.  A lot of drinkers have taken an immediate hard line against the new beer, sight unseen.  Others, interested to see that A-B does.

Here are some facts.  Batch 538 has St. Louis, MO on the label.

As you can see, Batch 537 has Los Angeles, CA on it.  Meaning? Wait and see.  You’re not the only one wondering where they are going to take this.   Small brewery sales are through the roof.  Big brewery’s shipments are down. (Unless you’re Heineken.)  Is Small Batch an attempt to reconnect with the drinker?  Can’t wait to find out.

Style: Unknown
Availability: 12 oz bottles
Arrival: TBA

6% ABV

Read More: Brewmaster’s Small Batch Series

by Reid Ramsay
Posted in Anheuser-Busch, Beer News, Coming Soon

Anheuser-Busch To Launch Brewmaster’s Small Batch Series

Anheuser Busch Small BatchThis is something to pique your interest on a Friday morning.  Remember when BSJ mentioned that Anheuser-Busch was aiming to put out some 20+ brands in 2012? See above.  A new series emerging from the mega brewery.   Meet Anheuser-Busch Brewmaster’s Small Batch. This little beer ditty above is Batch No 0538.  That’s either just a kitch name, or they’ve been doing a lot of testing.

Style: 
Availability: 12 oz bottles
Arrival: TBA

5% ABV 

In other recent news, Anheuser-Busch just launched Bud Light Lime Lime-A-Rita nationally this week.  There is a Mich Ultra Cider in the works as well.

by Reid Ramsay
Posted in Anheuser-Busch

Anheuser-Busch Officially Launches Lime-A-Rita

Today, Anheuser Busch officially announces the national launch of Bud Light Lime-A-Rita.  For this new offering, Budweiser blended Bud Light Lime & margarita mix.  Mike Sundet, vice president, Bud Light tells it like this:

“As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long,” said Mike Sundet, vice president, Bud Light.  “This is our take on the traditional margarita.  Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.”

Availability: 8 oz cans, 12 oz cans, 12 oz bottles, 24 oz cans.

[PressRelease]

 

by Reid Ramsay
Posted in Anheuser-Busch

Budweiser Taps Wendr To Create Bud Social Networking App

Anheuser Busch has tapped start up company Wendr to create a mobile app dubbed “Buds By Budweiser.  The application will help people find friends what want to hang out that night to drink a few buds.  The app will tell you what bars sell Budweiser (there’s going to be a lot of pins on that map!) and then let indivduals tell their friends where their are drinking (via Foursquare).   The benefits include free beer, discounts, swag and more.

Wendr has been given $25,000 to work up this product, although it might not be something AB nationally executes.  Wendr is already available in the iTunes store.  The app lets friends connect, or suggest evening plans in an open forum.  [Adage]

by Reid Ramsay
Posted in Anheuser-Busch, Goose Island Brewing

Goose Island: 1 Year Later

It has now been about a year since Anheuser-Busch purchased Goose Island. Pretty big deal to a lot of people, especially when a big beer company purchases small brewery like GI.  Check out the Chicagoist break down, 1 year later. [HonkHeardRoundTheWord]

by Reid Ramsay
Posted in Anheuser-Busch, New Beers

Budweiser St. Louis Cardinals World Series Champs

Budweiser St. Louis Cardinals World Series Champs

by Reid Ramsay
Posted in Anheuser-Busch, Press Releases

Michelob Ultra 19th Hole Light Tea & Lemonade (PR)

Refreshing Light Iced Tea and Lemonade Flavored-Alcohol Beverage from Anheuser-Busch Now Widely Available in the U.S.

ST. LOUIS — Just in time for summer, Michelob ULTRA — the superior light beer — today introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic.  Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool side or after a round of golf.

ULTRA 19th Hole is the latest innovation in the growing lineup for Michelob ULTRA, a brand known for brewing quality beers that appeal to active-lifestyle consumers.

“Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and ULTRA 19th Hole takes the popular concept to the next level,” said Ryan Moore, vice president, premium lights.  “We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor.  And just like the classic, it’s also great over ice.”

ULTRA 19th Hole is available in single-serve and four-packs of 16-ounce cans and can be purchased at convenience stores, select golf courses, and bars and restaurants.

ULTRA 19th Hole is brewed at Anheuser-Busch’s Baldwinsville, New York brewery. For more information, visit www.MichelobULTRA.com orwww.Facebook.com/MichelobULTRA (must be 21 years of age).

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

by Reid Ramsay