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Anheuser-Busch Officially Launches Lime-A-Rita

Bud Light Lime Lime-A- Rita

Today, Anheuser Busch officially announces the national launch of Bud Light Lime-A-Rita.  For this new offering, Budweiser blended Bud Light Lime & margarita mix.  Mike Sundet, vice president, Bud Light tells it like this:

“As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long,” said Mike Sundet, vice president, Bud Light.  “This is our take on the traditional margarita.  Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.”

Availability: 8 oz cans, 12 oz cans, 12 oz bottles, 24 oz cans.



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