Odell Brewing will release St. Lupulin Extra Pale Ale again on April 21st, 2012. St. Lupulin (loop-you-lin) is a pale ale that pays tribute to a mystical character who passionately tended to rows and rows of hops caring for Continue Reading →
Dogfish Head’s Sam Calagione discusses 75 Minute IPA. This cross between 60 Minute and 90 Minute is continuously hopped for 75 minutes. It is naturally carbonated. 7.5% ABV. Check out what Sam has to say below…
Mahr’s Mastodon. The beer is brewed for the Atlanta, Georgia based metal band Mastodon. The band was touring in Germany, prompting Stephan Michel of Mahr’s Brau to create this lager for the crew. For a beer that was once Continue Reading →
Asheville’s brewery scene just got even bigger. New Belgium Brewing has officially announced their intent to build a 2nd brewery in Asheville, North Carolina. Pic via @WinBassett. New brewery will be 400,000 barrels annual. To be completed by Continue Reading →
Last week I spent about a day and a half at Heineken NV’s National Brand Expo in Atlanta, Georgia. If nothing else, the expo really gave me an insight to a global company like Heineken. Around 8 AM, on a Continue Reading →
If you missed the fine folks from Blue Point Brewing last night at Brick Store Pub, you have another chance to link up with them They will be debuting three beers on tap today at Taco Mac Perimeter.
The Porter Beer Bar will tap a cask of Terrapin’s Hopzilla, tomorrow 4/5/12, at 6 pm. This big hoppy imperial IPA Hopzilla jumps out of the Side Project series and onto the Monster Beer Tour in 2012.
Odell Brewing will release St. Lupulin Extra Pale Ale again on April 21st, 2012. St. Lupulin (loop-you-lin) is a pale ale that pays tribute to a mystical character who passionately tended to rows and rows of hops caring for the coveted yellow resin within the hop cones known as Lupulin.
St. Lupulin is a dry-hopped extra pale ale with a clean and crisp finish. The selected hops, including Cascade and Centennial varieties, create a bright citrus and floral aroma and flavor. The brew boasts a golden straw like hue and an 6.5% ABV.
A tap party is planned for Saturday, 4/21/12
Style:Pale Ale Hops: Cascade, Centennial Availability: 12 oz bottles, Draft. Late April – September.
Dogfish Head’s Sam Calagione discusses 75 Minute IPA. This cross between 60 Minute and 90 Minute is continuously hopped for 75 minutes. It is naturally carbonated. 7.5% ABV. Check out what Sam has to say below…
Mahr’s Mastodon. The beer is brewed for the Atlanta, Georgia based metal band Mastodon. The band was touring in Germany, prompting Stephan Michel of Mahr’s Brau to create this lager for the crew. For a beer that was once apparently limited to 200 bottles, it’s now widely available in the United States and Canada.
Let’s be honest: You’re probably more likely to take illegal substances while you listen tothe heavy metal band Mastodon. But Mastodon and their crew had the opportunity to get shitfaced legally while they were playing the recent Sonisphere stop in Hockenheim, Germany on Saturday. Stephan Michel of Mahr’s Brau brewery created a limited edition Mastodon Premium Lager that was handed out to Mastodon and their crew at the show. They were reportedly “swallowing.”
Asheville’s brewery scene just got even bigger. New Belgium Brewing has officially announced their intent to build a 2nd brewery in Asheville, North Carolina. Pic via @WinBassett. New brewery will be 400,000 barrels annual. To be completed by 2015.
Press Release:
New Belgium Brewing Announces Asheville as Site for Second Brewery
Brewer will expand production capacity with east coast facility
Fort Collins, CO, April 5, 2012 – New Belgium Brewing announced today that Asheville, NC has been selected as the new location for a second brewery. The 400,000-barrel brewery and packaging facility will provide New Belgium with additional capacity allowing the Colorado-based brewer to expand into new areas of distribution. Upon completion in 2015, the facility will initially create 50 new jobs in the Asheville area with more than 100 positions expected at full buildout.
“After several years of searching, we are incredibly excited to have landed in Asheville,” said Kim Jordan, CEO and co-founder of New Belgium. “From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we’ve been looking for in a location for our second brewery.”
The 17.5-acre site located in the heart of the River Arts District will accommodate the 150,000 sq. ft. facility. The brewery will feature a 200-barrel brewing system, a tasting facility, and a process wastewater treatment center on-site. Tours will be available to the public. Total cost projections are over $100 million.
“Today’s announcement by New Belgium will enhance the craft brewery cluster that is growing in North Carolina,” said Gov. Bev Perdue. “The jobs and investment the company is committing will be a major boon for the region and for the state.”
Construction is expected to begin in early 2013 with beer rolling off the line in early 2015. A full Asheville-specific press kit, a video statement from Kim Jordan and downloadable b-roll are available athttp://www.newbelgium.com/files/presskit.
About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Pouring @NewBelgium Shift, Ranger, Dig, Fat Tire at #avl announcement …Live all-female bluegrass band…waiting for it to begin #avlbeer – Win Bassett (@winbassett) April 5, 2012
Sad But True, James Bond Dropping Martini For Heineken
Last week I spent about a day and a half at Heineken NV’s National Brand Expo in Atlanta, Georgia. If nothing else, the expo really gave me an insight to a global company like Heineken. Around 8 AM, on a day ending in “Y” (I don’t remember which.) Hundreds of retailers, Heineken employees and more filed into the Fabulous Fox Theater downtown for rundown of the business. Let me tell you first and foremost, it wasn’t just a podium and a mic. There were bands, lasers, moving HD screens, smoke, fire & etc. I probably would have paid for that kind of show in Vegas.
Half way through the opening number speech, Heineken announced a big surprise. They have inked a deal with the makers of the Jame’s Bond installment coming this November – Skyfall. The exclusive deal will not only find Bond on packaging, commercials, and the like – but he will ditch the cocktail for the notable green bottle. Shaken, Not stirred indeed. They also showed teasers of Bond drinking the Heineken, along side all the new marketing behind it this summer.
I’m sure you have your own feeling on this move. Personally, the martini was/is part of the appeal. They are synonymous with each other.
Moments before announcing the change in Bond’s drinking preference…
If you missed the fine folks from Blue Point Brewing last night at Brick Store Pub, you have another chance to link up with them They will be debuting three beers on tap today at Taco Mac Perimeter.
The Porter Beer Bar will tap a cask of Terrapin’sHopzilla, tomorrow 4/5/12, at 6 pm. This big hoppy imperial IPA Hopzilla jumps out of the Side Project series and onto the Monster Beer Tour in 2012.
Odell Brewing will release St. Lupulin Extra Pale Ale again on April 21st, 2012. St. Lupulin (loop-you-lin) is a pale ale that pays tribute to a mystical character who passionately tended to rows and rows of hops caring for the coveted yellow resin within the hop cones known as Lupulin.
