The Bruery had a bumpy Black Tuesday. Nearly 4000 people immediately logged on to buy the coveted beer, and the eCommerce site tanked. Beer lovers can be a cranky, and sometimes mean sort. (Read over the Twitter and Facebook comments.) The Bruery has a statement on the tech issues, and the work in the future.
Good morning everyone! Thank you so much for making Black Tuesday as ridiculous of a day as usual. Most of you know that we’ve been spending a lot of time and money to make our eCommerce system run faster and smoother and most of you also know that it was pretty much a dud yesterday morning when Black Tuesday went on sale. Believe us when we say that we get no satisfaction out of seeing our site crash and our customers becoming upset.
Our goal at The Bruery is to create exciting beer and along with that, to share that beer with as many people as we can. It sucks when the plan to share the beer becomes an issue. Luckily, we have an amazing collection of supporters who stuck with our slowly crawling website throughout the day and we ultimately were able to get Black Tuesday into the hands of more people than ever before.
We certainly can’t guarantee that we’ll have a perfectly working site next year, but we can guarantee that we’ll reexamine our current processes so that sharing our beer is easier in the future.
Thank you so much for sticking it out yesterday, and for those who were able to purchase some Black Tuesday, we hope you have the chance to share it with your friends and family over this upcoming holiday season.
Everyone at The Bruery
**for the tech people out there – we’ll be discussing the issues with our developers over the next few days and will hopefully put up some more detailed information on where the problems lie. We know that many of you have solutions, but best to see the true problems first!