Interesting quote from James Watt, Brewdog founder in Marketing UK today. Especially relevant on the eve (ish) of the Super Bowl – the big time when it comes to traditional marketing. When asked if he would be creating advertising to compete with big brewers, he replied:
‘I would rather take my money and set fire to it,’ he added. ‘It’s the antithesis of everything we stand for and everything we believe in. It’s a medium that is shallow, it’s fake and we want nothing to do with it.’
So, no Super Bowl Ads coming soon for Brewdog. [MarketingUK]
