Anheuser-Busch is launching their own hard root beer

Update: Just as soon as this post went live, pictures showed up of Best Damn Root Beer out in the wild. Anheuser-Busch/Best Damn Brewing will be rolling out Best Damn Root Beer. Nationally by December.

Back in July, Anheuser-Busch purchased the BestDamn.com, and shortly after, Best Damn Apple Ale became the landing page.

At the time, it looked like A-B was looking for a new way to compete with the MillerCoors product – Redd’s Apple Ale. (That they will own soon.)

Now there’s this – Best Damn Root Beer . Pabst’s Small Town Brewery’s Not Your Father’s Root Beer is making millions, and it looks like that has caught Anheuser’s attention.

Best Damn Root Beer is a new label registered to Best Damn Beer Co., via Anheuser-Busch, Saint Louis, Missouri. The root beer’s tagline – Ale aged on vanilla beans, 5.5% ABV.

Best Damn Root Beer is available in 12 ounce cans, and draft, thanks to these pictures from a Beer Street Journal reader.

Developing…