Anheuser-Busch rattled the cages of every craft beer drinker when they debuted their Super Bowl commercial earlier this year. You’ll recall the “proud to be macro” flashing on the screen, followed by their “let them sip their pumpkin peach ales. Within seconds, we figured out that Anheuser-Busch actually owns a pumpkin peach ale, after purchasing Elysian Brewing.
That leads us to Bell’s Pumpkin Peach Ale. Artwork has surfaced for a 12oz offering.
Update 4/22: Bell’s Brewery has told Beer Street Journal that only 48 bottles of this offering will be available, as the brewery only did a 5 gallon batch. The bottles will go on sale any day now in the brewery’s Eccentric Cafe in Kalamazoo, Michigan. $20 a bottle, with all proceeds going to the Kalamazoo River Trail Association.