Georgia-based DraftServ Technologies might soon change the way we buy beer at sports venues. The company has expounded on a program that has already been implemented in Atlanta for a little while now.
This week for the MLB All-Star Game, Target Field goers can purchase their beer from a beer machine instead of a ballpark vendor. The new dispensing system is based on by-the-ounce draft tables like ones in Atlanta’s T.Mac Sports Grill. In the restaurant, the server checks patron’s ages. From an iPad, the server turns on the three taps built into the table with a set number of ounces that can be poured. Restaurant guests will pour they’re own beers until the maximum is reached.
DraftServ has taken that idea to a full vending option with the machine pictured above. Game attendees will go to a stand, show id, and purchase a $10 or $20 dollar card for the machine. Next stop is the vending process, where you grab a cup and choose how many ounces you want, from 1 to 24 ounces. You are
Currently, there are four beer options – Bud, Bud Light, Goose Island 312 Urban Pale Ale, and Shock Top Lemon Shandy. Beer Street Journal is told that Bud products are .38 cents an ounce, while Shock Top and GI are .40 cents.
Drinkers are limited to 48 ounces every 15 minutes. Attendees are at every station to make sure drinkers are 21+ and not over served. The machines shut down in the 7th inning just like their human-staffed counterparts.
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