In case you thought hard apple cider was a fad, you might want to think again. A-B InBev will launch their own hard cider in 2014 called Johnny Appleseed.
Two Anheuser-Busch distributors have contacted Beer Street Journal in the past hour, mentioning that the mega brewer has a big brand launch that is separate from both their beer and “Rita” offerings.
It is long overdue too. Major competitor to A-B, Miller Coors, acquired Crispin Cider last year, running it through their Tenth & Blake Division. The only cider involvement by A-B can be traced to Stella Artois “Cidre” and Mich Ultra Cider.
An official announcement is coming some from A-B InBev.
Below – the planned logo for Johnny Appleseed Cider Brand.