Posted in New Releases, Yuengling

2,000 Barrels Of Yuengling Oktoberfest Sold Before It Was Brewed

Yuengling’s newest beer – Oktoberfest is starting to hit tap handles you read this.  What seemed to be a gapping hole in the brewery’s lineup was an Oktoberfest offering.  The family came to the United States from Germany in the early 1800’s.  180 years later, this oversight is being corrected.  Everything from Traditional Amber to Lord Chesterfield is a family recipe.  There just wasn’t one for this style of beer.

It required some experimentation on Yuengling’s part come up with this new release.   The summer of 2011 was a summer of test batches, with not a SINGLE drop actually leaving the brewery.  Tasting was only done by Yuengling family members and close friends.

This new edition of the lineup is not being bottled (at least this year.) With nothing to sample or taste, Yuengling received orders for 2,000 barrels. Yuengling reps are now armed with growlers for those reluctant on-premise accounts.

While just now on tap in Pennsylvania, expect to see it appear in your neighborhood (if you get Yuengling products) over the next few weeks.  Around PA? Drink until your stomach is full at Oktoberfest Presented By Yuengling Sept 29 – Oct. 2 and Oct. 6-9, 2011, Bethlehem, Pennsylvania.  [PennLive]

pic: Jenny Kane, The Patriot-News