Budweiser and legendary metal band Metallica have teamed up to create limited edition Metallica cans. The special release commemorates shows they are playing in Quebec this month, as well as opening a new venue, Centre Videotron.
Labatt is handing the brewing process. Less that 100,000 cases are earmarked for Quebec and Canada only.
“Budweiser has partnered with legendary rock band Metallica to channel the brute force of this historic show and be inspired by its vibrations, its energy and its decibels to create a beer in the image of the power of rock.”
A 48-foot Metallica branded tanker was driven to a recent Metallica show, according to the Quebec City venue, where it was serenaded by the band, and was driven back to Labatt to be canned.
The 12 once cans will come in 15 and 24 packs, and go on sale at the end of the month.
No United States release for the Metallica branded cans.
Interestingly, band co-founder James Hetfield is “reborn” straight-edge.
