Anheuser-Busch has seen great success with the addition of the “Rita” series to the Bud lineup. The first release of Lime-a-Rita, followed up Straw-ber-Rita. Now shipping is Cran-ber-Rita, the winter seasonal.
A fourth offering is coming soon – Raz-Ber- Rita. Budweiser will use artificial raspberry flavors with Bud Light Lime as a base. This packaging is a 25oz can, but but if the first three offerings are any indication, many other formats will follow.
No ETA as of 10/28