Boston Beer, makers of Samuel Adams, didn’t just accept the current beer can technology. In fact, it took about 2 years and over $1 million dollars to develop the new technology. Beer is a sensory experience and founder Jim Koch wanted a can to accentuate that. What’s different?
- The lid is wider, allowing more airflow.
- The lid has been moved away from the lip, to help accentuate the hop aromas. Closer to the nose.
- The hourglass ridge creates turbulence (like the Perfect Pint glass) which “pushes flavor out of the beer”
- Extended lip places the beer at the front of your palate
Cans of the flagship Boston Lager ship next week. You’ll be drinking Samuel Adams out of a can by Mid-May, 2013.
4 thoughts on “A Few Years & $1 Million Later, Samuel Adams Cans Arrive”
He was probably drinking man, giving him a break 😛
LOL. He deleted my comment. Great website, this one. If someone says something you don’t like, just delete it!
He also fixed all the errors, so good on him. 🙂 I suppose that’s why he deleted it.
Yep. A lot of times I’m drinking when I write. Thanks for being so cool about it.
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