This upcoming NFL season, Mercedes Benz Stadium, home of the Atlanta Falcons is set to sell $5 dollar craft beers. Rumors swirled as to what brewery was selected for the honor. Hailing from nearby Avondale Estates, Wild Heaven ATL Pale Ale is ready to fly.
This fresh new pale ale is described by co-founder Eric Johnson as “light, crisp beer that is easy to enjoy for drinkers new to craft beer with enough body and flavor for the craft beer lover.” The 5% alcohol by volume beer will debut in the stadium for the first home game against the Carolina Panthers.
“We are honored to make this beer for fans in Atlanta. Beer is the drink of the people and we’re excited that this collaboration can bring craft beer to tens of thousands of new fans in a thrilling environment,” – Wild Heaven Beer co-founder Nick Purdy.
Atlanta designer Bart Sasso of Sasson & Co. created the artwork for Wild Heaven ATL Pale Ale and reimagines Sasso’s famous “ATL Hold It Down” imagery.
At the moment, 16-ounce cans of ATL Pale Ale will only be found at Mercedes Benz Stadium. The brewery plans to bring it to distribution in the near future.