Widmer Brothers Brewing’s 4 packs will be just a little different. They will be bomber 4 packs. Xpedx, a packaging solutions company has created the 4 pack cut out system, that shows the consumer the bombers they are receiving. Xpedx will be actually packaging the bombers for shipment at their location.
Estimated retail price on the bomber boxes will be in the neighborhood of $20. They’ll show up out west first, making their way into Widmer markets over time. Widmer isn’t alone. Oregon based Ninkasi also does a bomber variety pack.