9o years later, White Castle Burgers are toying with the idea of selling beer & wine. Stores in Lafayette Indiana are actually already testing the theory. Beers are $3, and wine is $4.50. This particular White Castle not only sells the beloved little burgers, but Blaze Barbecue – part of a new concept being developed by White Castle Inc.
The companies see alcoholic beverages as a growth opportunity after years of flat sales, said David Henkes, a vice president with the Chicago-based food research firm Technomic. “Alcohol is one of those things that is extremely profitable to the operator,”