Posted in Beer News

White Castle: Little Burgers & Beer?

9o years later, White Castle Burgers are toying with the idea of selling beer & wine.   Stores in Lafayette Indiana are actually already testing the theory.  Beers are $3, and wine is $4.50.   This particular White Castle not only sells the beloved little burgers, but Blaze Barbecue – part of a new concept  being developed by White Castle Inc.

The  companies see alcoholic beverages as a growth opportunity after years of flat sales, said David Henkes, a vice president with the Chicago-based food research firm Technomic. “Alcohol is one of those things that is extremely profitable to the operator,” 

Burger King and Starbucks have both recently started selling beer & wine at select locations recently. [ChicagoTribune]

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