Electronics meets alcohol, meets brilliance. Bar Aurora/Boteco Ferraz and Ogilvy Brazil teamed up to create the world’s first karaoke breathalyzer. The premise is simple. They built a microphone with a built in breathalyzer. While the people are singing, it takes a reading. The monitor behind the singer displays the blood alcohol level, proving once and for all – If you feel like you’re ok to sing, you’re probably not ok to drive. [CreativityOnline]
