Big news from an infrastructure standpoint at SweetWater Brewing this week. After a few years of teasing, the canning line has finally arrived.
Last week, the “Minister of Propaganda” Steve Farace was at Ball Corporation in Colorado ironing out some details with the cans.
Initially, the brewery’s number one seller and flagship 420 Pale Ale and IPA will be available in 12oz and 16oz cans.
The new format should start shipping in March, 2014.
Note: The above is a can sample. What you see is a sleeve that has been heat wrapped. SweetWater tells Beer Street Journal that the actual cans will be printed.