SweetWater Brewing hosts Save the Hooch program from Memorial Day to July 4th each year with the Upper Chattahoochee Riverkeeper, to help protect the Chattahoochee River. The Chattahoochee is the source of not only drinking water for Atlanta, but the water for SweetWater’s beers.
On Saturday August 13th, a sold out crowd of supporters came out for the check presentation on the banks of the river for a check presentation of $93,000! 2011 was the largest year to date. Local retaurants, bars, & retailers sold Save The Hooch t-shirts, and paper fish (you buy a fish for $1, $5, $10 and put your name or something witty on it, and it goes over the bar) to raise the money.
“What an unbelievable success!” said Freddy Bensch, SweetWater’s Big Kahuna. “Through the support from SweetWater’s fans and participating retailers we were able to raise nearly 100K. It’s inspiring to see the people of Atlanta come together to help save one of this city’s most precious natural resource. Which of course, we love because a clean Chattahoochee River gives us the clean water we need to keep making great beer!”
Pic: Freddy Bensch, Sally Bethea, and Steve Farace photo: Spark St Jude