At one point over the past few years, Stone Brewing Co’s CEO & co-founder stopped shaving. His beard grew, and he left it that way. If ask my opinion on it, he looked better clean shaven. A little less… unibomber.
Either way, over time this scruffy, salt and pepper beard became a little iconic. Beard loved or beard hated, you knew Greg Koch when you saw him. Now you have a chance to get rid of the beard for charity.
On November 1, Koch will participate in Movember’s “Shave the Date” by completely shaving his beard at a live event in San Diego. The kicker? He wants to raise $25,000 dollars for Movember, a world-wide organization supporting. prostate and testicular cancer initiatives. The minimum he would consider shaving the beard is $15,000. Still a solid number.
The choice is yours, craft drinking public. Donations are now being accepted through Koch’s fundraising page, MoBro.co/gregkochstonebrewingco.