Back in April, Sierra Nevada unveiled a project more than a year in the making—Premium PILS, available on draft in select markets nationwide. At the time, the brewery teased unique packaging for the pilsner in late summer. Today, the brewery has revealed the answer: Proper Pilsner cans.
The key to this packaging is the smaller can format—specifically, 8.4 ounces—to maintain temperature and flavor from beginning to end. According to Brian Grossman, head brewer at Sierra Nevada, crafting a traditional European-style pilsner was half the challenge. When the beer transitioned to packaging, the standard 12- or 16-ounce can wouldn’t suffice. “I’ve enjoyed beers all over the world, but there’s something special about a proper pilsner at a European pub—crisp, refreshing, and served in a smaller glass to keep it at the ideal temperature and flavor. That’s how PILS is meant to be enjoyed,” Grossman says.
We tried Premium PILS back in April at The Ramspeck in Decatur, Georgia, and it’s fantastic, truly setting a new standard for American craft breweries producing European-style beers. At 4.7% alcohol by volume and 25 IBUs, it’s crisp and pairs with nearly everything.
Proper Pilsner cans, filled with Premium PILS, debut in 8.4-ounce 12-packs in select markets in August 2025, with plans for full national distribution in early 2026.
Below are photos from the media launch party in April at The Ramspeck.
