Introducing Shock Top End Of The World. The beer of course alludes to 2012 being the earth’s last dance. In a dramatic departure from Shock’s other offerings, End Of The World is brewed with midnight wheat (a dark malt) chocolate malt, chilis and spice. Shock Top has had a marketing push this year around the supposed end history, with taglines like – “Shock Top, The Official Beer Of The End Of The World. Shock Top’s ad agency 72AndSunny is the mastermind behind the campaign.
Style: Wheat Beer
Availability: 12 oz bottles