Spoetzl Brewery, makers of Shiner Beer has one of the weirdest hard seltzer flavors for you yet – dill pickle flavor.
In August of 2020, Shiner debuted their Straight Shooter lineup of hard seltzers, with your standard fruit flavors like raspberry, peach, and grapefruit. However, if you want to stand out, especially in the seltzer category, you have to do something unique. So pickles it is.
Something we’ve learned over the years, pickles are pretty polarizing. They are in the same category as raisins, peas, or mustard. There is no “pickle” middle ground. So already, a dill pickle flavored hard seltzer is a challenge.
Shiner Juicy Dill Pickle Hard Seltzer is actually made with real pickles, incidentally the brewery’s 6th brewmaster Jimmy Maurice’s family recipe. The brewery says the final flavor is a blend of sweet and sour dill pickle, with notes of dill, coriander, and spice.
Let’s get weirder.
Each can of the special edition seltzer has a QR code that takes the drinker to picklemode.com where they will find a “magical, animated pickle” that will tell you your future. Yes, the Oracle Pickle to help you make life decisons.
Incidentally, November 14th is National Pickle Day. There really is a day for everything these days.
Shiner Juicy Pickle Hard Seltzer is available in 12-ounce, 6-packs for $7.99 for a limited time. It should pair well with a Jameson shot.
Debut: November 2021