Posted in Coming Soon, Sam Adams

Sam Adams Releases IPA Hop-ology In May

Coming this May is a new box set from the brewers of Samuel Adams is a new variety pack dubbed IPA Hop-ology .  The 12 pack will feature Grumpy Monk exclusively, along with other 12oz hoppy offerings, some being from the Small Batch Series.  The full lineup will include 2 bottles of 6 different IPAs: Latitude 48 IPA, Whitewater IPA, Dark Depths (Baltic IPA), Tasman Red (Red IPA), Third Voyage (Double IPA), and a new style, Grumpy Monk (Belgian IPA).

The brewery expects success from the mix pack.  Sam Adams states that IPAs are #1 growing style (+45%), with variety packs coming in 3rd (+43).  This along with many of the brewery’s upcoming releases target an emerging market of craft beer drinkers that are exploring new flavors and learning what beers they like and enjoy in a booming industry.  Expect Hop-ology to start shipping in April, 2012.  In marke sometime in May.   Here’s a quick visual recap of the beers coming to Hop-ology.







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