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Sam Adams Catches Heat For “Patriotic” Commercial


Boston Beer Company, makers of Sam Adams, (and brewers in his honor), launched a new commercial in on July 4th. In the tv spot, the bartender quotes a few lines from the Declaration of Independence – a document that Samuel Adams himself signed.

Interestingly, part of the quote that uses the word God was omitted. This some backlash and criticism amongst watchers of this commercial, and drinkers of the beer. Was it required to leave religion out of the marketing campaign? Are we that sensitive to religion now? Is the bartender just quoting a few lines from the infamous document? Sound off. (Respectfully)

 The commercial quote: … Samuel Adams signed the Declaration of Independence. He believed that there was a better way to live. All men are created equal. They are endowed with certain unalienable rights. Life, Liberty and the pursuit of Happiness …

From the Declaration of Independence (Adopted July 4, 1776)

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are Life, Liberty and the pursuit of Happiness.

2 thoughts on “Sam Adams Catches Heat For “Patriotic” Commercial

  1. I mean if you’re going to quote something why not just quote it? Why would there be anything you would add or remove? Eh, it’s not a big deal one way or the other.

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