Oskar Blues (Longmont, CO) announced the launch of Hotbox Roasters, a coffee roasting company this week. The new business will offer fresh roasted premium beans in 32oz “crowlers”.
Hotbox Roasters is offering three different fair-trade roasts from Kenya, Boliva, and Indonesia. Additionally, they plan on working with brewers around the United States to provide custom-roasted beans for craft brews.
“Canning the coffee seals in the flavor more effectively than in a bag, not only when we produce it, but also when you reseal it at home,” explains Chief Coffee Dude and Head Roaster Derek Palmer. “If you’re going to be fair-trade, you should also be fair to the planet. This is why our packaging is infinitely recyclable. Plus, it’s easier to seal and store a can on a camping or bike trip than a bag—and that’s how we roll.”
The three offerings boast names like Boliva Newton John, Frank Sumatra, and Kenya Dig it. Hotbox Roasters is available nationwide through a tiered subscription service starting at $15.95 a month. [Hotbox]