Bud gimmicks. Or fun for hammered people. As of yesterday, Budweiser announced the “My Bud Light” program. The program entails adding a label to the 12 ounce bottles that the drinker can brand with their name, phone number or whatever you’re able to spell with a key or coin.
“This new bottle is one of the many ways we can bring Bud Light’s fun personality to life,” said Mike Sundet, senior director, Bud Light. “Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My bud light bottle offers them a canvas to do just that.”
It’s a gimmick for sure. Perhaps not a bad idea. I’ve always been looking for a way to designate “My Pliny The Elder.” <Anheuser-Busch>
3 thoughts on ““My Bud Light Tags.” AKA. Write less, drink faster.”
Glad to see Bud get “fun” with the new label. I went to them 20 years ago with this idea and got the cold blue (pun) shoulder. Not that they are different than anyone else; they all said “no.” The problem for me is that they, at some point changed their minds and right as the patent expired! Before everyone gives Bud credit, our first licensee was Etch-It and then Solo Cup with their “My Solo Cup” program that Bud is mimicking. Beer containers were always my first choice for the label, which you can see right in the patent drawings (patent# 5154448), but oh so late it happened…
My bud light killed a family of three.
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