I knew the Coloradoan would be mentioning this today. As you see from the sexy artwork above that New Belgium’s newest – Shift Pale Lager will come in tallboys when the brewery finishes the canning line installation. That will bring you 3 tallboy offerings – Fat Tire (touted as sweeter in the can), Ranger IPA, and Shift. Also, I was informed at the brewery that the new canning line will bring canned offering to accounts that don’t have have them already. RE: Southeast.
The second beer is a pale lager called Shift, and is named after the brewery’s free beer after each shift policy for employees and the brewery’s transitional period. Shift will only be released in the brewery’s new 16-ounce cans that are come off the new canning line under construction. The Shift can logo has a silver bicycle chain and gears on it.
The beer is still in development and Simpson said the release date will hinge on when the canning line is completed.