Posted in Meet the Brewer, Shmaltz Brewing

MEET THE BREWER: Jeremy Cowan, Shmaltz Brewing

UPDATE: The publicist for Jeremy Cowan/Shmaltz Brewing just sent me an itinerary and rundown of his visit.  Check it out.

Please join Shmaltz Brewing proprietor, Jeremy Cowan, and Sales Manager Darren Quinlan as they celebrate the release of Cowan’s debut book, Craft Beer Bar Mitzvah, with a slew of events happening November 10 — 12 in Atlanta, GA and Decatur, GA. Cowan will sign books at each of the events listed below as well as feature several recipes in Shmaltz’s award-winning Jewbelation® series including the latest offerings Jewbelation 14® and Vertical Jewbelation®. Brewed with 14 malts, 14 hops, and soaring to 14% alc., Jewbelation 14® marks Shmaltz’s boldest anniversary ale to date. Vertical Jewbelation® is a very rare brew as it is a blend of all seven recipes of Jewbelation® barrel-aged in Sazerac 6-year rye whiskey barrels throughout 2010. Beer samples are available upon request, and Jeremy Cowan is available for interviews.

For the upcoming Chanukah holiday, Shmaltz will also release the HE’BREW Holiday Gift Pack® featuring all seven recipes of the award-winning Jewbelation® series (8 — 14) plus a bottle of the barrel-aged Vertical Jewbelation®. The 8-beer Gift Pack will come with a custom glass, Chanukah candles and instructions on how to build your own beer menorah, with artwork by Bay Area illustrator Chris Blair, and a very special addition of “A Chanukah Prayer” by San Francisco stand-up comedian and Chronicle cartoonist, Michael Capozzola.

Here are the upcoming ATL events:

Wednesday, November 10, 2010
Bookhouse Pub (736 Ponce De Leon Ave NE, Atlanta, GA)
6 pm — 8 pm
Shmaltz will have Jewbelation 8® on tap.

Wednesday, November 10, 2010
The Porter (1156 Euclid Ave, Atlanta, GA)
8 pm — 10 pm
Shmaltz will have Jewbelation 5766®, Monumental Jewbelation®, Jewbelation 11®, and Jewbelation 12® on tap.

Thursday, November 11, 2010
Brick Store Pub/Leon’s (125 East Court Square, Decatur, GA)
5 pm — 7 pm
Shmaltz will have Jewbelation Bar Mitzvah® and Jewbelation 14® on tap.

Friday, Novemebr 12, 2010
Taco Mac Metropolis (933 Peachtree Street NE, Atlanta, GA)
5 pm — 7 pm
Shmaltz will have Vertical Jewbelation® on tap.

Jesse P. Cutler
JP Cutler Media

Jewbelation 14®:
HE’BREW Holiday Gift Pack®:
Vertical Jewbelation®:

About Craft Beer Bar Mitzvah
Craft Beer Bar Mitzvah: How it Took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success marks the debut book from Shmaltz Brewing Company. A small business memoir tracking 13 years of brewing up delicious beer and delicious shtick, Jeremy Cowan divulges his take on creating a successful national brand and all the fun and unexpected turns he has experienced along the way. Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold over 8 million bottles of HE’BREW Beer® and Coney Island Craft Lagers® to date. Documenting the early days of Cowan delivering beers with his Grandmother’s Volvo to winning awards at top craft beer festivals around the country, Craft Beer Bar Mitzvah takes readers on a wild ride with the head of one of today’s most successful and award winning Jewish Freak Show Craft Breweries.

About Shmaltz Brewing Company
Shmaltz Brewing Company was acknowledged by Beverage World Magazine as “Best American Craft Brewer 2010″ and won the “Best In Show 2010″ title, after being named “Breakout Brand” for 2009. Shmaltz was recently named one of the “Top 20 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold over 8 million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers® with seven featured attractions including Coney Island Lager®, Albino Python®, Sword Swallower®, Human Blockhead®, Mermaid Pilsner®, Freaktoberfest®, and Luna Lager(TM). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood.

Shmaltz offerings are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty shops across the U.S. including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, The Today Show, Bravo, NPR’s “Weekend Edition,” New York Magazine, Newsweek, Elle, SELF, Men’s Health, BUST, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, Who Wants to Be a Millionaire,,,,, and

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