More Miller news. CEO Tom Long admits that the “Man Up” campaign failed to lift the company from slumping sales. Their ad agency is working on new advertising. What’s to blame? Not rain this time. It’s unemployment among blue collar workers. The craft beer segment is up 14%, apparently appealing to the “wealthy” drinkers.
A-B just recently cut ties with their ad agency, DDB that was doing work for Bud Light. They are still looking for a suitable agency. The article also mentions how much the spirit industry is taking off due to advertising.
Question remains – will Miller-Coors be happy targeting and winning back the low income drinker [AdAge]