Lagunitas can’t make Brown Shugga this year. The beer is expensive to produce, and when you factor in the time it takes to make the beer over the loss in production – the brewery just couldn’t pull it off this year.
To have at least SOMETHING to look forward to from Petaluma, the brewery is offering you this – Lagunitas Sucks Holiday Ale Brown Shugga’ Substitute. Sucks is officially arriving at retailers, making hopefully making up their over sight to your tastebuds.
This sad holiday season we didn’t have the brewing capacity to make our favorite seasonal brew, the widely feared Brown Shugga’ Ale. We’re just out of capacity. There is nothing cool about screwing up this badly and we know it.
Taste Expectations: Piney, floral, tropical hop notes. Full malt background. Piney like a Christmas tree?
Availability: 12oz bottles, Draft
Want to know how sorry Lagunitas is? Read the sales sheet below. Expecially: “We suck moldy donkey butt.”