Heineken NV is the largest beer seller in Europe. However, the stock is getting a downgrade according to Forbes.
With brand momentum slowing, the stock has gotten downgraded from “buy” to “hold”. Not a bleak as it sounds, but not a great. The first half of 2010 found with just over 1 billion in profits. First half of 2011 was down to $873 million.
Heineken NV revenue is up this year, but attributed to acquisitions, not brand momentum. Commitment to the brand marketing is encouraging. [Forbes]