Boulevard Brewing announced today a fundraising plan to help the individuals impact by the Joplin tornado. On May 22nd, a devastating F5 (massive, evil bitch of a tornado. Winds 200+) ripped through Joplin, Missouri killing 122 people and injuring more than 1,000 others. The storm was the 8th worst in history, causing over $3 billion dollar in damage.
Throughout the month of September, Boulevard will donated $1.00 for every keg sold in Missouri to the Red Cross. 40% of the sales of Boulevard beer occurs in the state, so the brewery hopes a meaningful donation will be made when the month is over.
“It’s no secret that Boulevard beer is one of Kansas City’s treasures,” said Matt Meyer, chief executive officer for the Greater Kansas City Chapter of the American Red Cross, “and the Red Cross is incredibly grateful that such an esteemed company has decided to demonstrate its commitment to its local communities throughout Missouri by assisting us in the Joplin relief effort.”