Posted in Beer News, Guinness, Videos

Guinness Launches “Made Of More” Campaign With A Cloud [Video]

Diageo, owners of Guinness, gave the world a sneak peek of a new video advertising campaign featuring a little white cloud. It’s a mini film, meant to inspire. (Perhaps with a glass of Guinness?)

As the film progresses, the cloud engages with people, places and objects below, seeing itself reflected in mirrored skyscraper, darkening as it approaches the scene of a fierce industrial fire before the dramatic climax. The cloud then gently drifts back, ocean-bound, and gradually mergesinto a swirling pint of Guinness, before resolving with the new endline Guinness. Made of More.

The video ads will run in the United Kingdom. [PressRelease]

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