Colorado’s Great Divide Brewing Co. is expanding its business model this week to include hard seltzer. Introducing Whitewater Craft Hard Seltzer.
It’s no secret that hard seltzer continues its sales domination into 2020. As major brewing companies jump in the game, America’s craft breweries continue to expand the portfolio. Great Divide has decided it was time.
Within the week, 12 packs of Whitewater will start hitting shelves everywhere Great Divide is sold. Initially, four flavors are available at launch – Mango + Ginger, Pomegranate + Lime, Ruby Red Grapefruit, and Wild Berry.
After months of in-house ingredient mixology, Great Divide Innovation brewer and team found the perfect blend of crispness and fruit.
“The timeline to dial in the production side of Whitewater, from fermentation through flavorings, was a meticulous process that our teams deliberated over. With it being such a neutral product like a pilsner, there is nothing to mask any unwanted flavors and no room for error. The end result speaks for itself: an incredibly clean and smooth beverage with potent, natural flavors shining,” says Rau.
Great Divide Whitewater Craft Hard Seltzer will be available year-round in 12-ounce cans. Additionally, Mango + Ginger in 19.2 ounces in late March.
Style: Hard Seltzer (w/ various fruit flavors)
Availability: 12oz Cans, 19.2oz Cans, Draft. Year-Round.
Debut: Late March 2020