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Get ready to drink like it’s the 90’s (again) Zima is returning to shelves

ZIma 2017

Last summer, MillerCoors re-released the popular 90’s clear malt beverage ‘Zima’. It was an overwhelming hit. Incidentally, the article announcing it’s return is the #1 most read article in Beer Street Journal’s 11-year history.

The beverage hit the market around 1994, and was an instant hit. We think of it like an alcoholic Crystal Pepsi. (Which, incidentally, is also back on shelves.) Fans would soak Jolly Ranchers and Skittles in the bottles for interesting fruity variations. Not that we would know. We just turned 21 yesterday.

The malt beverage was sold with the tagline “Zomething Different.” Which obviously prompted drunk folks to try to pronounce everything with a “Z” in front of it. Think of it like the “WAZZZZZZZUP” Budweiser commercials that debuted in 1999. It got a little annoying after a while.

“Last summer, Zima was the ultimate comeback kid. People were picking up a six-pack to relive their 90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?” – Dilini Fernando, senior marketing manager, innovation

The brand officially died in 2008 in the United States, but it never left Japan. According to MillerCoors, the brand still does extremely well there. The Citrusy clear alcoholic beverage is only 5% alcohol by volume.

Weren’t old enough to drink Zima before it died in 2008? Summer of 2018 is your chance (again). 6 packs of the hit 90’s beverage are hitting shelves now.

Jolly Rangers not included.

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by Reid Ramsay

69 thoughts on “Get ready to drink like it’s the 90’s (again) Zima is returning to shelves”

  11. It came in two versions. The first was clean, crisp, slightly tart, and high in alcohol. Then they reformulated it with more sugar and less alcohol. I drank the original (too) regularly, hated the reformulated sweet remake. Hope they bring back the original.

  19. Awful. They changed it sometime in the 90’s. When it first came out it tasted like someone made alcoholic sprite.Now, it tastes and smells like beer. It changed… A lot.

  21. I drank original Zima from 1993 to 1998 but then they changed the formula and made it too sweet which gave me a headache after just one. I just tried one of the new ones today and sadly it is the “new” formula and just too sweet. Nice try Coors but this new stuff is NOT the original. 🙁

  23. Never tried the stuff. I was always into the hard stuff. But now that i’m a bit older and i care more about my kidneys and well, it’s hot during the summers, i just might try this.

  29. it’s flying off the shelfs in northwest pa.in fact most beer distribitors are sold out.and hoping to get more soon.we too hope for some more at a lower cost hopefully

  31. and why we would like to see it at a lower cost.is hardly anyone is working in pa.taxes drove most all good companys with good paying jobs out of here.

  32. They should have never stopped selling it in the US I like beer but i love Zima stopped drinking regular beer when Zima hit the market. Everyone has there right not to like it but not sure what’s wrong with them Zima is the boom hope liquor stores start selling it instead of Walmart and hope they don’t pull it from the shelf’s again

  37. Reid

    Where can I purchase zima? My old high school friends are coming in town next weekend and they will flip if I have this. Any ideas? Your neighbor Robin

  40. I hope I can still get these but can’t find them anywhere. I went to A bar here in Rome Ga (The Brew House to see a band that was there. Ordered it there. It was sooo good. Plz make them available again. Would be great for the Holidays

  42. I seen it at the grocery store last week. I was guilty of trying it last release out of curiosity. It really justs tastes like a worse version of a Smirnoff Ice but to each their own.

  46. Will Zima make another return for the summer of 2020? Push the other sparkling seltzer makes out the door and bring back the original and still the best to date. Thank you

  47. I am laying here in bed. My Doctors (4) have said my time on earth is very SHORT. I would like to have one (1) more bottle of Zima before I go. Over the years I have drank basically ANYTHING and EVERYTHING containing alcohol, from the best champagne from France down to Carling black label beer. If anyone has an idea where I could obtain a bottle of Zima, please, please respond. I have a birthday coming up in two (2) weeks and that would be the best present that I could receive on my 28th birthday. Thanks….

  49. Is Zima coming back? My husband and I use to drink it in the hot tub. He passed away recently. I’d like to try it one more time in a toast to the worlds best husband ever.
    Thank you.

  50. I hate Beer. When it came back a couple summers ago i was so giddy. Please bring back to USA more to the point Warren Ohio. Or tell me how to get it shipped from Japan. Thank you Rick an Patty

  51. I am a die hard zima fan and when it was released in 2018 I drove hours to get a case every where I could. I don’t understand why they stopped selling it in the USA. I would buy a truck load if I could.

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