
From Brooklyn:
The Companion has already sold out of its first run, and distributors and brewers have certainly snagged their share. Garrett says some wholesalers bought 400 at a time, likely for the same reason they’re all investing in the Cicerone program: to keep up with the consumer, and continue to drive sales through education.
It reads like a dictionary, defining everything from beer, to beer styles. It’s thick, a full 940 pages covering over 1000 beer subjects by 160 subject experts. Suggested retail price: $65.
Brooklyn released a companion beer to The Companion – called The Companion. (Redundant) It’s a wheat wine joining the Brewmaster’s Reserve Series.